Marketing Using Social Media-ONLINE

The benefits of social media make it an essential part of a business plan. Social Media Marketing has become more than running digital advertising campaigns; it allows your business to build a following of loyal customers through authentic posts and interactions creating excitement for your business as it grows. Each platform gives your business the tools to successfully build your brand, connect with your customers, and track analytics. This course will focus on Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor.

Agenda
Unit 1
Which Platform Is Right For You
Identify which social media platforms work best for your business
Overview of Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor
What content works best on each platform
How platforms complement each other
How social media directs customers to your website
Unit 2
Creating Your Social Media Presence
Identify a personality to represent your company
Creating your brand
Authenticity behind the scenes
Collboaration over competition
Unit 3
Connecting With Your Customers
Human first approach
How posts and stories create connections
Creating a space for your people and connections
The trouble with engagement
Unit 4
Targeting Advertising
Social media advertisments
Increase direct traffic to your website
Email list
Affiliate links

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.

What You Will Do

For each Unit, you will: Read the print readings (about 20 pages a week) Have the option of accessing the online readings Listen to the audio presentation for the Unit and view the slides Have the option of taking a self-quiz to see how much you have learned Engage in written online discussion with your instructor and other participants For best learning, you should make one or more comments at 2-3 different times each week. The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Participate When You Want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.